Should Red Bull keep on investing in the Formula 1 Championship for Essay

Should Red Bull keep on investing in the Formula 1 Championship for next year - Essay Example The increasing trend of marketing through sponsorships of events is visible to everyone. Around 15 years ago less than 25 percent of events had some sort of corporate support and involvement but today this percentage has increased to 80 percent (McDowell, 1999). These events are an easy way through which an organization can communicate their messages to the customers. Red Bull is a soft drink company that is using sponsorships as a way to market its soft drink. Red Bull sponsors Formula 1 racing events all over the world. They also have many sports teams that take part in sporting events. Red Bull Racing is a Formula 1 racing team that is owned by Red Bull. The company also owns another racing team in Formula 1 known as Scuderia Toro Rosso (Formula 1.com, 2008). The company also sponsors other extreme sport like snowboarding and wakeboarding. The marketing technique of Red Bull is well known and it is known to work for the company. Associating the brand with extreme sports also commu nicates a brand image of the product to the consumers. This is one great advantage of sponsorships of events. Sponsorships of events actually communicate with consumers in a better way than conventional marketing (Meenaghan, 1991). Therefore the efficacy of marketing through sponsorships of events is well established.... It is vital to find the efficacy of this marketing technique in times of financial crisis. This is the main problem that we will attempt to solve. The topic of this research proposal is that whether Red Bull should continue to invest in Formula 1 championships or not in the next year that is 2012. This investment includes the sponsorships of the event and the racing teams of the company. This research proposal will identify the process in which the answer to the above question will be obtained. Aims and objective of the research alongside with a comprehensive literature review on the subject of marketing through sponsorship will be presented. Research methodology will also be discussed in the proposal. Aims and Objective Research Topic The Marketing of Red Bull through sponsorships of sports events like Formula 1 Business Question Should Red Bull continue to invest in Formula 1 championship in the next year? Aim The aim is to help Red Bull make a decision about its marketing techniqu es in the wake of the financial crisis the world is facing today. Objectives 1) To understand what marketing through sponsorships of event it and its importance 2) To seek the economic worth of sponsorship marketing 3) To evaluate the benefit of sponsorships for Red Bull 4) To gain insight on the effect of Formula 1 Championship on brand awareness of Red Bull by collecting responses from customers Literature Review Marketing through Sponsorships Different marketing techniques have been developed over the years and all of them aim at better communication with the target audience. Sponsorship is a way through which a product can be marketed to the customers. Research has suggested that sponsorships do help a product achieve competitive advantage over

Should gays and lesbians be allowed to serve in the U.S. military Research Paper

Should gays and lesbians be allowed to serve in the U.S. military - Research Paper Example The constitution of the United States does not offer just anyone an absolute right to serve in the countries military services. Joining the military in United States is considered a privilege and demands particular conditions to be met by the prospect candidate. Anyone who meets the required conditions and sings up as a member of the military in the active duty is serves on full-time basis. All members whether men or women report on their duties if they qualify to specific age and physical conditions. The lower entry to military service is under seventeen while the upper entry is thirty five years. However entry may depend on conditions of a particular category. They issue of gays and lesbians serving in the military should not be a problem of contention and so they should be allowed as suggested by Stewart (53). Since they are qualified individuals just like any others in the military there is no reason as to why they should not be allowed in the military. The issue about gays and l esbians in the military of US has been highly debated upon in politics. This started after the court declared the Don’t ask, Don’t tell policy of the military. ... The liberals have no problem with gays and lesbians serving the military but the conservatives want to ban the issue. Before President Clinton came into power, the department of Finance had its own policy which did not allow gays and lesbians to serve in the military. Once one was investigated and found quilt of this, he/she was discharged from the military. Clinton had promised in his campaigns to overthrow the policy but it was not possible and law was enacted which forbid homosexuality forever. However despite the enactment, homosexuality is still going on in the military. This can be attributed to the fact that some of the low-ranked persons in the army, live with their roommates in the barrack. Therefore, because it has become impossible to totally eliminate homosexuality in the military, it can thus be allowed. Since individuals are not born gays or lesbians, it does not matter in the service delivery. As suggested by Newton (53), this is because lesbianism or gay practice is n ot a weakness but more of lifestyle. Serving in the military means that one is dedicated to serve his/her country and is also willing to die for it. Therefore it is important to respect the private life of individuals if it has no negative impact in their service delivery. For instance, if those individuals outside the military are not investigated in their life then there is no reason as to why military individuals should be investigated. If homosexuality does not change the life of individuals then there is no way it can change their service delivery. For instance in some countries like the NATO countries gays have been openly allowed to work in the military even as leaders and there is no single effect since it was allowed. However people may argue that

Terrorism and Policy Essay Example | Topics and Well Written Essays - 1250 words - 1

Terrorism and Policy - Essay Example or terrorist activities; and empowers the enforcement agencies to scrutinize foreign jurisdictions and to monitor the transactions of foreign financial agencies. Bank accounts are to be closely monitored to detect any criminal abuse of those accounts. The US enforcement authorities can direct foreign financial institutions and service providers to report money laundering activities that are linked to terrorist activity. In addition, this Act seeks to prevent foreign officials from exploiting the American financial system for their own ends. It also, facilitates the repatriation of stolen assets to the country where the theft transpired (Financial Crimes Enforcement Network). The official name of the USA PATRIOT Act is the Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act. It was enacted in the aftermath of the September 11 terrorist attacks in 2001.This act provides widespread powers to the police and intelligence agencies, and it also expands the authority of law enforcement authorities in search and surveillance interventions. More importantly, the PATRIOT Act rescinds the checks and balances system, which enables the courts to review the constitutional validity of statutes and to conduct a judicial review of such statutes, in order to ensure that there is no abuse of power by the government. The Constitution bestowed civil liberties and right to privacy on the citizens, but these rights have been endangered by the PATRIOT Act. It also affects the democratic traditions and customs in the US, and there is widespread opposition in the US against this statute, because it repeals the fundamen tal rights of the people (The USA PATRIOT Act). Homeland security aims to protect the US from any potential terrorist attack. Its fundamental duties include preparedness against such attacks, ensuring a high level of protection against terrorist attacks and the management of the results of such attacks on the US.

Public Sector Pay Cuts Essay Example | Topics and Well Written Essays - 1000 words

Public Sector Pay Cuts - Essay Example The implications of this proposal will include lack of job creation in some parts of the UK due to the lower civil servant wages relative to wages of the private sector. Currently, the UK is working under an important deficiency of collective demand with the rate of unemployment. Therefore the government suggestion is that due to rate of growth of private sector wages is low relative public sector wages according to Ashcroft (2012). Hence this will lead to high levels of unemployment as well as deficiency of demand. The government has also suggested that this will lead to a situation where the public will crowd over the private sector. Indeed the government has acknowledged that scraping public sector wages or limiting their growth comparative to the private sector will restrict the development of further demands. As a result this is likely to contribute to the crisis of relative demand deficiency in such regions. However there is a view by the government that under scraping public sector pay comparative to the private sector could assist in improving the competitiveness of the local private sector. From the governments point of view, Osborne’s aim is to rebalance the economy hence gets the public sector on the move. This implies that cutting national pay for public sector employees is likely to level the playing field. In areas where the public sector receives more pay than private sector workers, the treasury argues that the private sectors are crowded out as they are unable to compete with the pay levels as suggested by Willis (2012). However this means that setting pays should take place at the local levels but the trade unions caution that this will lead to great differences across the country hence driving the pay down along the regions. Owing to this effect, most regions are expected to face an economic count down. Unions have responded angrily on plans to scrap national pay for some public sector workers in the UK. One of the implications is

Major Favtors Essay Example | Topics and Well Written Essays - 500 words

Major Favtors - Essay Example In that case, the accounting practices in China focus on both the fair presentation of financial position and a conservative presentation. The reason behind a fair presentation is to meet the various needs and requirements of the stakeholders and the capital market. The conservative approach is targeting the banking sector, which has a direct access to financial information (Central Intelligence Agency). (b): Legal system – the legal system in China is coded. Coded laws seek to, exhaustively, envelop the existing laws and preserve their implication to match that of the time it was coded. For this reason, the Chinese accounting practices are highly, rigid, prescriptive, detailed and procedural. This kind of legal system requires that the national law regulate the accounting practices. For that reason, China engages in the preparation of two sets of financial statement. That is, the rigid and the adaptive type, to comply with different types of legal systems (Central Intelligence Agency). (c): Taxation – the system is linked to reflect the legal system. In China, the national laws regulate the taxation practices. In this case, the accounting and the taxation process are the same (International Federation of Accountants). (d): Political and economic ties - the basis of accounting practices is influenced by the external forces due to international relations. China has strong political and economic ties with Japan, whose legal system is codified. The ties have greatly influenced China’s financial reporting regime (International Federation of Accountants). (e): Inflation – the changes in the rate of inflation affect the commodity prices in countries. The financial figures should reflect the level of inflation in a country. However, in countries with a low rate of inflation, like China, the reported accounting figures rarely reflect the rate of inflation (Central Intelligence Agency). (f): Level of economic development – the economic development in

Abortion in America Essay Example | Topics and Well Written Essays - 750 words

Abortion in America - Essay Example The first instance was of Connecticut which criminalized abortion in the year 1821. Even in the cases of rape and incest, filing a police first investigation report was a prerequisite. However a woman with the name of Norma L. Mcorvay filed a petition against the abortion laws which fueled up the great debate of pro-life vs. pro-choice In June 1969, Mcorvay found out that she was pregnant with her third child and immediately decided to have an abortion. However due to its criminalization she could not get it done at any hospital. She was advised to register as a rape victim, however it did not happen there was no police report about the alleged incident. In 1970, two lawyers by the name of Coffee and Weddington filed a petition against the laws criminalizing abortion. The lawyers represented Mccorvay under the alias of Jane Roe while the Texas state was represented by Henry Wade (Mohr). Before the start of the legal proceedings, Roe conceded that she had not been raped and that case was actually meant as a plea to grant freedom to women regarding their personal choices. After multiple hearings a decision was finally announced on January 22, 1973. The court made abortion one of the fundamental rights under the US constitution, marking the beginning of a new era (Hoffer and Hoffer). There were many proposals including the proposal of viability which said that a woman can only have abortion until the fetus in her womb is not viable. By viable, it meant that the fetus could survive outside the mother’s body. However much of the freedom was granted to women and she could have an abortion after consulting a physician. . The case raised a fiery debate not only in the judicial circles but also among political and social groups. On one hand, the decision was heralded as a victory for women rights while on the other hand it came out as a blow to the believers of pro-life. The decision was controversial and still a large population of the country believes that it s hould be reverted. Perhaps the biggest shock to the whole pro-life vs. pro-choice debate was dealt by Mcorvay herself when she revealed in 1995 that she had become a proponent of pro-life (Bergel). Since then she has spoken openly against abortion and even filed petitions to overturn the decision, which did not yield any conclusive result. In the light of the above arguments, it can fairly easily be said that the matter is a very complicated one because abortion does not only affect the physical well-being of women but also psychological and emotional well-being. Therefore there needs to be a thorough study of the statistical data about people’s opinions as well as a sound scientific study before any further decision in this regard is taken. Although both sides of the debate has very strong points, I believe that abortion should not be legalized unless in the most extremes of cases. There are many forms of contraception available including, early morning pill and condoms; the refore unwanted pregnancies can easily be avoided if these contraceptive measures are taken. Legalization of abortion actually demeans the reproductive function of sex and projects it only as a means of having pleasure. This encourages unprotected sexual intercourse since unwanted conception can easily be aborted causing a greater number of people to be at a risk of contacting sexually transmitted diseases. Since legalization of abortion poses more of a threat rather than relief to the general well-being of women, it should only is legal in extreme cases. For example, in a situation like rape where the conception actually reminds the women of the trauma and puts a negative impact on her psychological well-being, abortion should be legalized. Also in some pregnancies, some extreme

Logbook Essay Example | Topics and Well Written Essays - 2000 words

Logbook - Essay Example For initial understanding of the term terrorism, I got the U.S. Law definition of terrorism which means â€Å" pre-meditated, politically motivated violence perpetrated against noncombatant targets by subnational groups or clandestine agents†. Then I gathered materials from the internet regarding its concepts and the September 11 attacks and related information. After knowing and understanding the broader meaning and description of terrorism, I gathered the needed information: the who’s, what, why, how and the results and impact of the said attacks. Likewise, I saw the need to have an overview of the Middle East to have a better understanding of the said tragic incident. Basically the Middle East is a region rich in oil. The politics and issues stemming from the region have mostly revolved around oil and Israel. With this major energy reserves which helped support western economies many superpowers have been involved in the Middle East such as the US, Britain, Soviet Un ion, and France and also because of its location in the map. In contemporary times, foreign interest in the region had mostly been credited yo the oil reserves and its strategic position. After the first week , I gained a deeper insight of the September 11 attacks and had a better understanding of the whole incident taking special attention on the details on who are its perpetrators and their background, the root cause, why it happened, how it happened and the resulting actions especially from the US Administration headed by former Pres. George W. Bush. I really did not have much knowledge before of the whole incident and the plan of action of Pres. Bush after the incident particularly on the war against terror declared on the 22nd of September and other major changes relative to his efforts against terrorism (e.g. U.S. Patriot Act in October 2007). I have gained sufficient understanding of the perpetrators referred to as Osama Bin Laden through his Al-Qaida terrorist organization , and their aims which are to inflict terror on the people and authorities governing the most powerful nation in the world as they do not agree with the actions and ideologies of the US. This helped me developed a logical researching skills. It also helped me understand the September 11 attacks by gathering an overview of the Middle East which was quite easy for me to accomplish. After gathering all the information on the background of this world-acclaimed phenomenon through the internet and library materials, I am prepared to write chapter 1 of my dissertation. The major sources which I used included the following: America Attacked 9 11 by attacked911.tripod.com/, September 11,2001- washington.com. The parts of Chapter 1 which I considered challenging are the perpetrators and their background, the reasons for doing the attacks and the plans of former Pres. Bush after the attacks. I developed a logical researching skill by understanding the motivations of the perpetrators and their b ackground. As I went on with my research I began to develop critical thinking skills. This requires that I analyze and evaluate all the information I gathered to select which are most relevant and appropriate for the discussion of every issue in the topic of 9/11 attacks. Indeed it was tough and difficult to choose the best information for a thorough and complete discussion of the issues like the war against terror and the alleged implication of Iraq in the 9/11 attacks.